Why we chose our logo. There was no real method to our madness for why we chose our logo, a crown and car. But it certainly wasn’t a choice we made lightly.
Your logo represents your brand. It should be strong and it should tell a story.
A car is pretty obvious, but the crown is a bit of a mystery for some. We’ve been asked the question before.
One of the first scribbles in my notes was a crown when visualizing what our logo might be and represent.
My scribbles.
A crown.
It represents power and authority.
It’s the exact character we want to extend when our clients use our services.
How many times have people gone car shopping feeling the exact opposite?
They often feel powerless.
We want our clients to have the authority over their very important financial decisions and to feel advocated for when we go to work for them.
After some more scribbles, I called a talented designer friend who agreed to take our ideas and a few conversations from just a vision to a symbol we love and built our vision on.
When Mike made the decision to leave his successful car sales career, it was a faith thing.
When we chose to ride out the six month drought with no paying clients at the start of this adventure, it was a faith thing.
When we chose a crown for our logo, it was a faith thing.
The crown is both representative of our client experience as well as the culture we are building.
We honor God, who is our ultimate authority, in our work because He makes the way for it!
That’s why we chose our logo, the crown and a car.
Watch this short video to find out why working with Your Car Buying Advocate makes all the sense in the world.
This blog exists to teach you how to negotiate a car deal. I find that stories are really good tools for learning. So today I want to share a story about negotiating a car deal in pieces and what I did to get my client a good deal.
Worried about shipping your car? This comprehensive guide covers the ten most asked car shipping questions including where to get a shipping quote, choosing the best carrier, to when to arrange for shipping.
Consumers need access to more independent car buying concierge services. We are excited to announce that we are too busy to keep up with the demand for our full car buying concierge service.
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