How to find a car invoice price

Find a car invoice price

Knowing how to find a car invoice price or the exact MSRP of a vehicle is helpful in doing a vehicle search. In this quick how-to video, Mike walks you through finding a car invoice price (or dealer cost), using JD Power. Knowing this information makes it easier to do a more targeted vehicle search as well as for negotiating. 

The only one who knows how to find a car invoice price with all accuracy, unfortunately, is the dealer. Because they're the only one with that exact number.

However, we can get pretty close.

1. The first step to finding the dealer cost for a vehicle is by going to 

2. Click on the Choose a Make button.

3. Select the Manufacturer.

4. Next, select a Year, then Model.

5. Choose a Trim. 

6. Continue to enter your zip code.  

7. Default to “New” condition and choose additional options if you want to. Select the options you know you want on the vehicle. Otherwise, it defaults to the base model. 

8. Now, click Next.

Scroll to the middle of the page just below  “What people are paying” to find the Invoice and MSRP.

This is how to find the car invoice price as well as the MSRP of the vehicle you want. 

*** Note that you did not need to enter any contact information. No emails. 

Also note that when you click on “Info and Definitions” link below MSRP, JD Power states this: “Invoice is the dealer’s cost for a vehicle from the manufacturer. Invoice price excludes dealer installed equipment and vehicle transportation fees.

car invoice price on jd power

The dealer cost of the vehicle is something only the dealer really knows. But this is pretty accurate. And... you didn't have to give out your email or phone to get it.

As you can see, it shows the MSRP and the invoice price including all the options that we selected. This is the best way to get to the invoice price.

I have two main reasons for why you should find the car invoice price and MSRP when shopping for a vehicle.

Number 1: It makes it a lot easier to search online for vehicles if you know what the exact MSRP is of the vehicle.

Number 2: It also makes it a lot easier to negotiate based on the invoice instead of off the MSRP.

You can always ask a dealer to provide the invoice price. Some will provide it, some won’t. Either way, they’ll want your information first (name, email, number).

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