As a former car salesman, I know the routine. The traditional way to buy a car works like this.
The first step is identifying the vehicle you want to buy.
In this stage, you are searching the internet to find the make, model and bells and whistles of the vehicle you might be interested in purchasing. After finding one or more possibilities, you head to a dealership for test drives. This is where the fun begins!
First, you are greeted by a salesman; only to find out quickly that you know more about the vehicle than the person helping you. Your description of the vehicle desired might not have an exact match at the dealership; so, he encourages you to drive a similar one in inventory.
After getting back from the test drive, the salesman invites you inside. You’ve probably asked how much the vehicle costs.
Simple question, right?
The salesman doesn’t answer; rather, he stalls until there is an opportunity to meet with the manager.
Next, he’ll assure you they have the best deals and probably even comment that the availability of internet searches makes competitive pricing a necessity.
After a couple hours have passed and you realize no exact cost for the vehicle has actually been presented; you are given a verbal estimate.
But, you want to see it in writing.
Finally, if you are lucky, he shows you the numbers. “Is it a good deal or not?” you ask yourself. The average consumer who has invested a ton of time and is excited about driving home in a new ride often agrees to this deal.